Just Desserts, an award-winning bakery who supply mouth-watering cakes & bakes to the catering industry, were looking to win new business and enter a new period of growth.
From an overall plan to achieve this, it was agreed the immediate priority was a new identity and brochure to launch at the 2019 Fine Food Show North, a key trade event for Just Desserts.
I had identified Just Desserts as a client I was keen to work with at the 2018 Fine Food event and after a year of dialogue, was delighted to finally work with them in early 2019.
I managed the entire process of developing their new identity and subsequent new brochure, liaising between the client and creative team. Further work followed in the form of exhibition graphics and a charming tote bag for the launch at the Fine Food Show.
The new identity (see above) managed to both look contemporary and modern whilst nodding to the company’s heritage of being a key player in the baking trade since 1985.
I attended the launch event and was delighted to hear first hand, the positive reactions to the new branding.
‘We’re very happy with the design process provided. Josh really helped us pinpoint the look we wanted that was true to our roots but also stood out in the dessert industry. We’re very excited to reveal our new logo and brochure to our customers”.
James O’Dwyer, MD, Just Desserts